Capability 15
Meta Ads
Facebook and Instagram campaigns optimized weekly against real return on ad spend.
Overview
Most underperforming Meta campaigns fail for a boring reason: the pixel or Conversions API was never set up correctly, so Meta's algorithm is optimizing toward the wrong signal from day one, no amount of creative testing fixes that. We start there, verify tracking is actually attributing correctly, then build campaigns on top of data that means something.
From there it's weekly, not “set and forget”: creative rotated before fatigue sets in, budget shifted toward what's actually converting, and audiences refined against real purchase or lead data instead of guesswork.
What's Included
- Campaign strategy & audience research
- Ad creative production & testing
- Pixel & Conversions API setup
- Weekly budget & bid optimization
- Retargeting & lookalike audiences
- Monthly ROAS reporting
Tech Stack
How This Engagement Runs
What happens after you sign off on meta ads.
- 01
Tracking Audit
Pixel and Conversions API verified before a single dollar of spend is touched.
- 02
Campaign Strategy
Audience, offer, and creative direction planned against your actual margins.
- 03
Creative Production
Ad variants built and tested rather than a single creative run indefinitely.
- 04
Weekly Optimization
Budget and targeting adjusted every week based on real performance, not a monthly glance.
- 05
ROAS Reporting
Spend versus attributed revenue, reported plainly, every month.
Who We Build This For
Industries where meta ads actually gets used.
E-commerce & Retail
Storefronts, inventory sync, and checkout flows that hold up under real traffic.
Healthcare & Wellness
Patient-facing portals and scheduling systems built with real privacy discipline.
Real Estate
Listing platforms, virtual tour integrations, and lead-capture that doesn't leak inquiries.
Hospitality & Travel
Booking and reservation systems that sync correctly across channels.
Professional Services
Client portals, intake forms, and CRMs built around how you actually bill and staff work.
Logistics & Distribution
Tracking, dispatch, and inventory tools connecting systems that don't talk to each other yet.
Why Lisora Digital
Why teams choose us for meta ads, specifically.
Senior Team, Every Project
No handoff to a junior once the contract is signed, the person who scoped it is who builds it.
Fixed, Written Scope
A quote and scope in writing before work begins, so there's no ambiguity about what you're paying for.
You Own Everything
Code, domain, and data are yours outright, in your own accounts, from day one.
One Team, Fifteen Disciplines
Build, security, and growth handled under a single contract, not three uncoordinated vendors.
Backed by an ISO-Audited Parent
Lisora LLC's certification-industry discipline shapes how we scope and deliver, not just how we talk about it.
Questions
What clients ask before starting.
What's the minimum ad spend to make this worthwhile?+
Generally $1,500–$2,000/month in ad spend is where campaigns have enough data to optimize meaningfully. Below that, we'll say so honestly rather than take on a budget too small to produce a real signal.
Do you take a percentage of ad spend?+
Our fee is a flat monthly management rate, disclosed upfront, not a percentage of spend, which can create an incentive to spend more rather than spend well.
How is this different from boosting posts ourselves?+
Boosted posts optimize for engagement, not revenue, and skip proper conversion tracking entirely. Managed campaigns are built in Ads Manager with correct attribution, structured testing, and budget control boosting simply doesn't offer.
Related Capabilities
Tell us what you're building.
A written scope and fixed quote within days, no obligation attached.