Capability 14
ASO (App Store Optimization)
App Store and Play Store optimization so your app gets found, not just downloaded once and forgotten.
Overview
An app with a great product and a weak listing loses to a mediocre app with the right keywords in its title and a screenshot set that actually explains the value in three seconds. ASO is the app-store equivalent of SEO, keyword research specific to App Store and Play Store search behavior, listing copy, screenshot and preview video optimization, and review and rating management.
We treat it as ongoing, not a one-time listing polish, keyword rankings shift, competitors update their listings, and store algorithms change; the listing that ranked in January needs a look again by summer.
What's Included
- App Store & Play Store keyword research
- Listing copy & metadata optimization
- Screenshot & preview video strategy
- A/B testing of store listings
- Review & rating management
- Monthly ranking reports
Tech Stack
How This Engagement Runs
What happens after you sign off on aso (app store optimization).
- 01
Keyword Research
Store-specific search behavior researched, different from web SEO keyword work.
- 02
Listing & Creative Optimization
Title, description, screenshots, and preview video aligned to what converts.
- 03
A/B Testing
Store-supported experiments run on icon, screenshots, and copy where available.
- 04
Review & Rating Strategy
In-app prompts and response strategy to build a stronger rating over time.
- 05
Monthly Rank Tracking
Keyword position and conversion-rate changes reported monthly.
Who We Build This For
Industries where aso (app store optimization) actually gets used.
E-commerce & Retail
Storefronts, inventory sync, and checkout flows that hold up under real traffic.
Healthcare & Wellness
Patient-facing portals and scheduling systems built with real privacy discipline.
Real Estate
Listing platforms, virtual tour integrations, and lead-capture that doesn't leak inquiries.
Hospitality & Travel
Booking and reservation systems that sync correctly across channels.
Professional Services
Client portals, intake forms, and CRMs built around how you actually bill and staff work.
Logistics & Distribution
Tracking, dispatch, and inventory tools connecting systems that don't talk to each other yet.
Why Lisora Digital
Why teams choose us for aso (app store optimization), specifically.
Senior Team, Every Project
No handoff to a junior once the contract is signed, the person who scoped it is who builds it.
Fixed, Written Scope
A quote and scope in writing before work begins, so there's no ambiguity about what you're paying for.
You Own Everything
Code, domain, and data are yours outright, in your own accounts, from day one.
One Team, Fifteen Disciplines
Build, security, and growth handled under a single contract, not three uncoordinated vendors.
Backed by an ISO-Audited Parent
Lisora LLC's certification-industry discipline shapes how we scope and deliver, not just how we talk about it.
Questions
What clients ask before starting.
Is this different from app marketing or paid installs?+
Yes, ASO improves organic discovery within the app stores themselves. Paid user acquisition is a separate, complementary service we can also scope if you need it.
Can you optimize an app that's already live in the stores?+
Yes, this is the most common starting point, we audit the existing listing and rankings before proposing changes.
How often does the listing need updates?+
We review performance monthly and typically refresh creative or copy on a quarterly cadence, faster if a competitor shift or ranking drop calls for it.
Related Capabilities
Tell us what you're building.
A written scope and fixed quote within days, no obligation attached.