Capability 12
Digital Marketing
Content, paid, and performance campaigns measured against revenue, not vanity metrics.
Overview
A lot of marketing reporting leads with impressions and traffic because those numbers always go up if you wait long enough, they don't require the harder conversation about whether any of it produced revenue. We report on what actually moved: leads, qualified calls, or sales attributable to the work, alongside the reach metrics that got you there.
This sits alongside our dedicated SEO and Meta Ads services as the layer that ties content, email, and paid channels together into one coherent growth plan, rather than three vendors running uncoordinated campaigns against the same audience.
What's Included
- Marketing strategy & channel planning
- Content strategy & production
- Email marketing & automation
- Paid search campaigns
- Conversion rate optimization
- Monthly performance reporting
Tech Stack
How This Engagement Runs
What happens after you sign off on digital marketing.
- 01
Audit & Strategy
Current channels reviewed honestly before proposing what to add or cut.
- 02
Content & Channel Plan
A content and channel calendar built around your actual sales cycle.
- 03
Execution
Content, email, and paid work produced on a consistent cadence.
- 04
Optimization
Underperforming channels cut, working ones scaled, monthly.
- 05
Reporting
Leads and revenue impact reported plainly, alongside the underlying metrics.
Who We Build This For
Industries where digital marketing actually gets used.
E-commerce & Retail
Storefronts, inventory sync, and checkout flows that hold up under real traffic.
Healthcare & Wellness
Patient-facing portals and scheduling systems built with real privacy discipline.
Real Estate
Listing platforms, virtual tour integrations, and lead-capture that doesn't leak inquiries.
Hospitality & Travel
Booking and reservation systems that sync correctly across channels.
Professional Services
Client portals, intake forms, and CRMs built around how you actually bill and staff work.
Logistics & Distribution
Tracking, dispatch, and inventory tools connecting systems that don't talk to each other yet.
Why Lisora Digital
Why teams choose us for digital marketing, specifically.
Senior Team, Every Project
No handoff to a junior once the contract is signed, the person who scoped it is who builds it.
Fixed, Written Scope
A quote and scope in writing before work begins, so there's no ambiguity about what you're paying for.
You Own Everything
Code, domain, and data are yours outright, in your own accounts, from day one.
One Team, Fifteen Disciplines
Build, security, and growth handled under a single contract, not three uncoordinated vendors.
Backed by an ISO-Audited Parent
Lisora LLC's certification-industry discipline shapes how we scope and deliver, not just how we talk about it.
Questions
What clients ask before starting.
How is this different from your SEO or Meta Ads services?+
SEO and Meta Ads are specific channels with their own dedicated pages on this site. Digital Marketing is the strategy layer that coordinates those channels (plus email and content) so they work toward the same goal instead of competing for the same budget.
Do you require a long-term contract?+
No. Engagements run month-to-month after an initial 3-month period, which is roughly the minimum time needed to see whether the strategy is working.
Can you work alongside our in-house marketing team?+
Yes, frequently. We're often brought in for specific channels while an in-house team owns brand and social, we'll define the split clearly upfront.
Tell us what you're building.
A written scope and fixed quote within days, no obligation attached.